Clear counsel when the stakes are high
Strategic communications, issues management and public affairs for leaders and organizations doing complex, high-profile work.
WHAT WE DO
ground·swell (noun)
the sudden increase of a particular feeling among a group of people
Groundswell is a Vancouver-based strategic communications practice led by Julia Waring. For 20 years, Julia has advised university presidents, a mayor and CEOs through the moments that shape reputation: a major announcement, a policy campaign, a crisis that lands on the front page.
We help organizations make complex issues clear to the people whose decisions matter, from government and community to investors, employees and the media. When pressure is at its highest, we help you hold the line with one credible message.
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We advise senior leaders on reputation, emerging risks and the decisions that will be scrutinized. We help you see an issue coming, decide what to say and when, and keep everyone on the same page.
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We develop advocacy strategies and messaging that build government and public support for major projects and policy priorities. We help decision-makers understand your impact and why it matters to them.
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We help politicians, CEOs and other leaders tell persuasive and powerful stories. Whether it’s a speech, video or an op-ed, we help you capture your audience with compelling and human messages.
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From messaging and spokesperson preparation to pitching and press conferences, we provide the expertise and relationships to get into the news cycle and manage the coverage you didn’t ask for.
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We have guided communications planning and issues management for high-profile, complex and multi-stakeholder projects. We’ll help you deliver the right message at the right time through an integrated, multi-channel program that authentically connects with your audiences and drives your goals.
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We help organizations define the story behind their strategy and carry it consistently across internal and external audiences, from leadership and employees to public announcements.
